Hi there!
I'm Amanda, a designer living in Grand Rapids, MI (but deeply missing Chicago). I love creative problem solving, strategy, branding and typography. You can find me exploring new restaurants, buying sneakers, booking flights or Pinterest-ing.
248-292-1975 | amandalucaj@gmail.com
Experience
Brand Designer | Vacasa
September 2020-May 2024
- Raise brand awareness and brand equity through visual storytelling and strategic creative campaigns
- Led in the creation of our NASDAQ debut announcement which included a Times Square takeover and an out-of-home media buy
- Refreshed the current brand image, from logo to color palette, and created updated assets and style guides
- Increased followers by over 75% across social channels (including launching our TikTok) by developing and executing successful campaigns
- Lead location-based photo shoots and design internal publications, direct mail campaigns, emails, and sales materials
- Oversee junior level designers to make sure brand standards are met and kept
Sr. Marketing Designer | Scale at Speed Agency
April 2023-May 2024(Contract)
- Responsible for creating visually appealing and effective marketing assets, including paid media and email campaigns, to promote a wide range of clients' products and services
- Achieved a 120% year-over-year increase in total revenue and a 173% increase in email revenue for a single client
- Plan, create and execute engaging email campaigns strategically to boost engagement and conversions
- Contribute creatively to strategic planning discussions
Associate Art Director | TracyLocke
September 2017-August 2020
- Developed global shopper marketing campaigns for various brands across the S.C. Johnson portfolio through below-the-line campaign development and retail design
- Clients included: Scrubbing Bubbles, OFF!, Raid, Kiwi Shoe Care, Pledge, Mrs. Meyers
Graphic Designer | Alliance Beverage Distributing
August 2015-August 2017
- Designed point of sale advertisements including: posters, banners, cooler wraps, shelf strips, table tents, beer and wine menus
- Produced designs for West Michigan on- and off-premise sites
- Adhered to brand, company, and department standards and requirements
Skills
Proficient in Photoshop, Illustrator, InDesign, Keynote, Figma, G Suite, Asana, and Klaviyo.
Excellent in presentation and communication skills, time management, visual storytelling, leadership, and collaboration.
Experience in creative leadership and mentorship to junior level designers, branding, typography, and web design.
Education
Grand Valley State University
BS in Advertising and Public Relations
2011-2015