OFF! to Make Memories
This summer, we were given the unique opportunity to connect with our outdoor enthusiast Walmart shopper. To him, the outdoors is more than just fishing and hiking, it’s all about passing on traditions and making memories.
We worked closely with our agency partners to create a holistic program to capture the attention of our unique audience, while going up against our main--and highly-rated--competitor, Repel.
Utilizing a smart partnership with Field & Stream magazine, we developed an influencer program with tips and tricks to help our shopper make the most of his summer with his family.
Walmart.com placement, banner ads, and an endcap packed with trays helped to bump sales by 27.5% (a whopping $3.8 million!) to beat out our competitor and own the season.
Art direction, graphic design.
