OFF! Defense
We were tasked with creating a North America campaign that would target our hyperaware consumer whose concern over insect-borne diseases increases, while their satisfaction with the available repellent protection in store, decreases. We wanted to show this consumer that OFF! Defense has the opportunity to provide them with the protection they can trust.
Working alongside a senior art director, copywriter and 3D design team we created a toolkit that included in-store product displays, digital assets & activation ideas.
Art direction, graphic design.
